"Masuimi Max, a prominent model, performer, and events promoter, known for her impact in Los Angeles before relocating to Las Vegas, has passed away at the age of 45, as reported by various sources, including TMZ. Beyond her extensive presence in fetish publications, she graced mainstream outlets such as Playboy and Maxim, and made notable appearances in several films. However, for those who had the privilege of knowing her personally, Masuimi was more than just a stunning pin-up.
I first crossed paths with this Asian-American beauty while covering nightlife for my column at LA Weekly in the early 2000s. Masuimi had captivated the audience with her performance in a latex fashion show at the Masonic Lodge at Hollywood Forever Cemetery. When I approached her for a brief interview about the event, she exuded friendliness, humor, and undeniable allure. That night, her sweet yet firm hug left a lasting impression on me, even making its way into my write-up (unfortunately, the photos I took of her are no longer available). Despite her striking and at times intimidating appearance, Masuimi had a unique ability to give people – whether fans or friends – her undivided attention, making everyone feel special in her presence."
"We crossed paths again several years later at Tiki Oasis, the tropical weekender in San Diego, where she was actively promoting her latest venture, the 'I Am Sin' lipstick line. Subsequently, I had the privilege of DJing the brand's memorable 'Seven Deadly Sins' launch party at the now-closed Hustler store on the Sunset Strip. Throughout my decade-long tenure as a music selector, that event remains a standout, one that I am exceptionally proud to have provided the soundtrack for. The venue was brimming with stunning individuals, predominantly comprised of supportive ladies from the L.A. burlesque, model, and fetish community. Max, known as a true 'girl's girl,' was adored and admired by women and men alike.
The most recent encounter I had with Max was at this summer's Punk Rock Bowling Music Festival. Alongside her husband Cameron Morat, she has been at the forefront of a burgeoning punk rock music scene that has been steadily gaining momentum in Vegas over the past few years. Morat, who is not only a musician but also a photographer and curator for the Punk Rock Museum's rockstar-led tour guide program, shared insightful details about this vibrant musical landscape during our conversation."here
"Max had been actively promoting popular events, such as the anticipated anniversary celebration of Vegas Chaos scheduled for Saturday night. These events seamlessly blended live bands and captivating burlesque performances at local hotspots in Downtown Vegas, contributing significantly to the city's newfound coolness since their move from L.A. Shortly after the Punk Rock Bowling Music Festival, their social media announcement surprised followers, revealing that, while ending their romantic relationship, they were committed to remaining 'best friends.' It stood out as one of the most graceful and mature breakups witnessed on the internet.
While Max's physical allure was undeniable, it was her charisma and empowered energy that made her the go-to model for a diverse range of edgy brands, photographers, and artists. A treasure trove of stunning photos showcasing her legendary status in the underground scene can be found online, cementing her legacy long before the era of today's Instagram models and OnlyFans stars."
"Yet, I believe her most indelible contributions were captured in the realm of pinup art by the celebrated Olivia De Berardinis. Standing alongside icons such as Bettie Page and actress Julie Strain, Max held the esteemed position of being Olivia’s most frequently depicted muse. In these timeless works, more than any others, her fierce feminine spirit will endure eternally. A few of these exceptional pieces are graciously shared here with permission from the artist.
As reported by TMZ, authorities responded to a call at Max's residence just before 8:30 AM PT on Thursday morning. While no foul play is suspected, a thorough investigation is underway. At the time of this writing, no additional details regarding the circumstances of her passing are available."here
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